Design Method and Process for both Web and Print
What's mind-catching?
"Mind-catching" is not [or not yet] in any American/English dictionary. We have "eye-catching," "mind-altering," or "mind-reading" but not "mind-catching." Although the term is fabricated, it is pretty self-explanatory.
Mind-catching design is more like a motto to me. That is, design is more than eye-catching; it's about mind-catching. While eye-catching implies beauty, mind-catching means beauty + memorable and powerful content in a complete package. While eye-catching may lean toward creativity in general, mind-catching is more about strategic creativity.
A mind-catching design can catch its target audience's attention, possibly stay in their minds, and later may even alter their [buying] behaviors or decision making process. In other words, a mind-catching design no matter what it is - a web page, an ad, or a sales sheet - has in itself all elements of AIDA. It can attract Attention, create Interest, arouse Desire, and solicit Action from the target audience.
Mind-catching = Eye-catching + Strategically Powerful Message
What distinguishes mind-catching from eye-catching is the strategically powerful message. The power of the message lie both in the verbiage itself and in the visual factors of how the message is presented such as the type face, colors, text or image position/direction in relation to other elements, negative and positive spaces of the whole design, images used... Without the strategically powerful message, your target audience may look but don't see, and even if they see the design, they'll be more likely to forget it in a few minutes later.
"Why?" Simply because we are now living in an overcommunication environment; everybody is being bombarded consciously or sub-consciously with all types of information from random to targeted infomercials, news, emails, phone calls, communications at work, schools, or at homes... The brain itself tends to be overloaded; as a result, to help it get back to its equilibrium, the brain and thus your eyes learn to filter extraneous information out. Consequently, lots of times we look but don't really see, and we see but don't really remember.
Strategically powerful message
Just having a great product doesn't guarantee success for your business. The question is how you're going to communicate your product features and benefits to your prospects; how you're going to differentiate your product from and position it against your competitors'.
Similarly, just having a great content or great design for your website doesn't gurantee your site will sell. The question is how you're going to present your great content and develop/code it into a website that will call for more actions from your target audience and be search-engine friendly at the same time.
Mind-catching Design will work with you all the way from the beginning to the completion of the project or even after that with its overall competitive analysis and detailed search engine analysis to make sure that your web design or graphic design works will have the high impact strategically powerful messages, will stand out from the competition, and will sell.
Mind-Catching web design/ web development process
Below is the overall break-down of work for a web design project at Mind-Catching Design. We always keep our clients posted every step of the way and work closely with our clients to make timely adjustment.
- Project Analysis: uncovering and understanding your business, your clients/target audience, and your competitors; establishing the goals/objectives for the web design project; researching keywords/key phrases used for the text content.
- Web Design: creating the wireframe/site architecture of your website; designing the graphic mock-up of your home page and a secondary page if your secondary pages have a different layout from the home page. All is done in light of the previously completed analysis. There's no coding involved so far. The final product after this stage will be an image of your web page which will be identical to the your actual finished website.
- Web Development/ Construction: developing/coding HTML/CSS mock-up from the graphic mock-up previously designed; testing download speeds and browser compatibilities; developing/coding the whole site and developing backend database if needed while optimizing content for search engines; testing everything again including emails, forms, database, and browser compatibilities.
- Launching: Bringing the new website live; submitting the site to major search engines and possibly other online directories; keeping track of and analysing the site traffic to make timely adjustments if necessary. There may be two launching phases depending on how big and complicated your website is: soft launch - bringing everything live but not yet announcing it to the public; hard launch - announcing your newly designed/re-designed website through an email blast, letting your social network know about the site through your blog, adding your new website address to your business cards and other sales/business literatures...
- Maintaining: We provide this service per your request. In addition to making text, graphic or other technical update for the website, we also give you a periodical performance report which summarizes your site ranking in major search engines, your keywords, key terms performance, your website traffic and visitor information... From this report, we can make additional adjustments so as to further improve your ranking in major search engines.
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